ThermaThrone: Sustainable Comfort with a Green Energy Twist

Business Overview

• Business Name: ThermaThrone
• Concept: An innovative chair that combines comfort and sustainability by generating green energy from body heat, enabling users to charge their devices while seated.
• Tagline: Now everybody can be a king!

 

Problem Statement

• Identified Issues:
  • Insufficient green energy sources.
  • Lack of comfortable seating solutions.
  • Limited spaces to charge devices in public areas.
  • High energy costs affecting businesses and individuals.

Solution

• ThermaThrone’s Offering:
  • A comfortable chair designed to generate energy from body heat.
  • Key Features:
    • Provides a convenient way to charge devices.
    • Introduces another green energy source to everyday life.
    • Enhances user experience with ergonomic seating.

Business Model

• Revenue Streams:
  • Sales Model:
    • Cost per Chair: €70-€90 (Initial phase, due to R&D costs).
    • Selling Price: €79-€99 per chair.
  • B2B Approach: Focus on businesses such as offices, universities, cafes, restaurants, and shopping malls.
  • Renting Option: Offer businesses the ability to rent chairs for flexible periods.

 

Market Opportunity

• Target Clients:
  • Offices, universities, cafes, restaurants, and shopping malls.
  • Businesses and public spaces that prioritize innovation and sustainability.

 

Marketing and Sales Strategy

• How to Reach Customers:
  • Direct Contact: Outreach to potential businesses.
  • Social Media Campaigns: Leverage platforms to showcase the product.
  • In-Person Demonstrations: Present the chair directly to potential clients, showcasing its unique features.

 

Traction and Goals

• Traction:
  • Conducted surveys to validate the idea and gauge customer interest.
  • Built initial marketing and social media accounts to raise awareness.
  • Identified key potential clients in multiple sectors.
• Future Goals:
  • Reduce production costs through optimized marketing, design, and engineering processes.
  • Expand market share by enhancing product accessibility and features.

 

Investment Needs

• Funding Required: €45,000
  • Purpose:
    • Research and development (R&D).
    • Prototype creation and testing.
    • Marketing and customer acquisition.

 

Team Members

 

 

• Core Team:
  • Antonia Miteva
  • Laura Catargiu
  • Panagiotis Koutsogiannis
  • Rafael Panayi
  • Zofia Gontar
• Leaders:
  • Ivana Likova
  • Peter Olszewski

Thank You!

• Contact Information:
  • Social media and website information to be added upon final development stages.