Morning Workshops:
Workshop 1: Business Canvas Development
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- The morning started with the teams working on their Business Canvas. Participants were guided to identify key elements of their business ideas, including target customers, revenue streams, and unique value propositions. This session allowed the teams to create a structured overview of their business models and provided a foundation for refining their ideas.
Workshop 2: Business Idea Presentations
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- After finalizing their business canvases, teams presented their business ideas to the group. Each team explained their concept, their market strategy, and how they plan to generate revenue. This session gave participants a chance to practice their presentation skills, receive feedback, and understand different business perspectives from their peers.
Afternoon Workshops:
Workshop 3: Greek Digital Marketing Challenge
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- The Greek team led an interactive workshop focusing on digital marketing and advertisement creation. Participants were divided into five teams and given the task of creating a one-minute advertisement for a product of their choice. They used video, props, and storytelling techniques to create engaging ads, which were then scored from 0-10. This session was fun, competitive, and allowed participants to tap into their creativity and marketing skills.
Workshop 4: PESTLE Analysis and Country Selection
- In the afternoon, participants dove into a PESTLE Analysis (Political, Economic, Social, Technological, Legal, and Environmental) to evaluate potential countries for launching their business ideas. Teams compared a minimum of three EU countries, examining factors such as economic stability, ease of doing business, and market potential to identify the most suitable location for their business. This session encouraged a deeper understanding of the external factors that influence business success. After completing their PESTLE analyses, teams selected their preferred country and began developing detailed strategies for launching their business in that region.
Evening Activity:
- Greek Cultural Night
- The day ended with a lively Greek Cultural Night. Participants were introduced to Greek history, traditions, and cuisine. The highlight was a series of traditional Greek dances, which everyone joined in with high spirits. Authentic Greek dishes were served, allowing participants to experience a taste of Greek culture firsthand. The evening created a festive atmosphere, and the dancing brought everyone together, closing the day on a positive note.
General Daily Evaluation
Overall Satisfaction:
- Most participants were satisfied with the day’s activities. The workshops were seen as engaging and practical, and many appreciated the creative aspects of the Greek digital marketing challenge. There was a sense of accomplishment as teams began to solidify their business ideas.
Highlights of the Day:
- The Greek workshop on digital marketing and the advertisement challenge were standout moments. Participants enjoyed the creativity and competitiveness of creating ads and felt it was a fun way to learn about marketing.
- The Greek Cultural Night was another highlight, with participants praising the food, music, and dancing.
Challenges:
- Some participants noted that team dynamics were still an issue, with a few members less engaged or not contributing as actively. This created frustration for some team members, impacting group cohesion.
- There were some logistical issues with room setup and materials, which made certain workshops harder to conduct.
Suggestions for Improvement:
- Include more energizers to keep participants active, especially during long sessions.
- Consider rotating group members for certain activities to ensure everyone is engaged and contributing.
- Offer more variety in morning meals to avoid repetition.
Other Observations:
- Participants mentioned that the day felt more structured and productive, which boosted overall satisfaction.
- The use of digital tools like Google Forms in the MVP validation workshop was well-received, as participants appreciated learning new skills that they could apply in future projects.
